JCL Blog

Amazon Wins in a Video Shoot Out

This weekend I was out at a friend's cabin and we decided that we wanted to watch Spy Game.  (A great film even if you are not into the CIA genre, and if you are, no doubt you have already seen it.)  The cabin has DSL, which I tested out at 9.5 mbps, a big screen TV with Apple TV installed.  We had 4 iPads, and as many laptops and smart phones -- safe to say that if a movie was available, we should have been able to watch it.

Here is what we experienced:

Attempt 1 (Failed):  Rent the movie on iTunes and watch on Apple TV.  Turns out we could not remember the password of the account at Apple and we did not want to mess up the install by changing the user.

Attempt 2 (Failed):  Rent the movie on iTunes on one of our iPads and then put it up on the TV using the Apple TV.  We had been putting up you tube videos all afternoon from iPads -- so it should have been a piece of cake.  Turns out that we would have to download the 4.3 GB file entirely before the movie could be watched.  Every so often the DSL would hiccup and the download would start over.  By this time everyone gave up and went to bed, but I kept trying to download it overnight.  The closest I got was 2.5 GB.

Attempt 3 (Worked):  The next day we started in on the project again.  Maybe we could rent the movie on Amazon Instant Video on the web.  Then launch the AIV app on an iPad and connect that iPad to the Apple TV.  Hey, presto -- the move streamed.  It only stopped once during the 2 hour movie when the DSL burped, but started right back up again.

After all of that fun, we were cleaning up the cabin and someone looked at the DVD library and what do you know.... Spy Game had been sitting there in its DVD box all the while!

Setting aside for a moment the fact that we could have watched the movie without a computer or an internet connection, Amazon won the day this time because:

 

  1. They had the movie in their library (but so did Apple)
  2. They were cheaper at $2.99 (but that was not a big part of our criteria -- in fact we also paid Apple $4.99 for our failed attempt)
  3. But Mostly Amazon won because they had more pathways to success.  In this case we rode over Apple TV, at home we have a TV with an Amazon app built in and that works well, and in other circumstances we have used Chromecast to put a browser window with the Amazon stream on the TV.

 

More and more we look first to Amazon for video.

Most Customers Want There to Be a Better Way

Customer satisfaction should only be measured on a binary scale:  satisfied or not satisfied.  If I was king for the day I would say that when asked if satisfied, the customer could only answer:

1)      Unbelievably Great, or

2)      There Must Be a Better Way

Even without my coronation, I propose that this is the way customers think today but are reluctant to be so emphatic about it.  We all purchase products and consume services that do less than blow our minds with quality, service, or value; let alone all three.

In some cases the government has reduced our choices (think internet access), or monopoly power has reduced competition (think computer operating systems), or strangely, we have voluntarily locked ourselves in a cage with reduced options (think frequent flier miles).

The unsatisfied / must be a better way category takes up an overwhelmingly large portion of the consumer landscape because we have made price a disproportionately large factor in product comparisons.   In addition, some very expensive but unsatisfying products (think of an expensive luxury car with poor reliability) have eroded the trust between the manufacturers and their customers. 

Just when you think we are doomed to fill our lives with cheap and crappy products delivered across the Pacific by the shipload, some unbelievably great products arrive to save the day.  My favorites are the Tesla and the Nest.  Elon Musk and Tony Fadell have delivered to us products that are indeed unbelievably great.  And customers are willing to pay well above the competitors prices for them – therefore restoring my faith in us, the consumer.

These two guys and their products are great disruptors.  They refused to believe that cars or home automation were places without innovation or an appreciation for good engineering and design.  We all should look to their example the next time we are feeling that there must be a better way.

Google is a company that believes in a better way.  Today they announced 34 new cities for their Google Fiber project. Unfortunately for me, Seattle is not on the list. I have written before that I think Google Fiber is one of the most innovative marketing ideas ever.  Imagine taking a broken industry, introducing a infinitely better solution, charging a premium for it, and being viewed as the white knight for doing so.  That is so awesome!

Three Parts of Smarts

Like many people, I consider myself a life long learner.  When I am learning something new the world seems a better place.  I think there are three parts of smarts:  what you get, what you develop, and what you do with it.  

What You Get

Every brain comes pre loaded with natures gift of intelligence.  There are more variables in the brain creating process than anyone can imagine and differences both subtle and dramatic are evident even in the brains expected to be the same -- like those of identical twins.  Derived from a mixture of its ancestors gene pool and the supply of oxygen and nutrients during what must be a highly precarious time of early brain development, a baby is born with the raw materials of intelligence presented as if a gift. We don't really know how this all works.   We have learned that tragedies like exposure to dangerous chemicals or oxygen starvation can subtract from the intelligence nature gave us.  But we have not discovered any way to build a bigger better brain than nature would give us on that zero birthday.

What You Develop

On that day the gun goes off and everyone starts to build on top of the foundation nature gave them.  The early years are dominated by the way the brain operates the mechanical controls of the body then rapidly moves to the mental gymnastics required to throw a ball, turn a phrase, or manipulate an algorithm.  This nurture part of brain development is both constant and perpetual.  Learning is a lifelong pursuit driven by personal choices from a very early age.  Some brains are exposed to bats, balls, and scoreboards, some get music, and others get languages making the path of brain development as unique as the face in front of it.  Some brains are just naturally good at chess.  Some brain owners are just very interested in learning about chess. The grand master has both the natural gift and the nurtured development combined into a powerful ability.

What You Do 

Somewhere along the way nature's gift of mental foundation combines with a person's interests, brain development and experiences and a person gets a personality.  This personality likes certain things and whenever possible chooses to do more of the things it likes.  The dictionary definition of aptitude is "a natural ability to do something" but in the context of the framework here, the "natural" also includes a great deal of nurtured development.  People feel good and are rewarded when they do something well, and then do more of it and with a dash of competitive spirit some even work hard to be the best or smartest in their field.

There is a rarified group of lifelong learners with truly Olympic caliber brains.  They were lucky enough to win nature's brain lottery, and were blessed with ideal learning conditions early in life, and then spent little time distracted by activities that did anything other than exercise their thinking muscles.  It is not terribly likely that these people are to be found alone on a mountain top somewhere.  Like other competitors, they want to be around people that push them to develop their brains even further.

If I were going to go looking for them, I would start at universities -- where the stated mission is to get smarter by sharing knowledge with others.  After that I would look at highly specialized complex fields with big problems to solve -- like genetic research or whatever those people are doing at CERN.  After that, believe it or not, I would look in certain parts of law or the government -- but this is where we start to go around the bend.

As we know from the the comic books and Star Wars, the bad guys often have pretty well developed brains too.  So anyone who is interested in competing to build their brain into the most powerful tool possible -- is also going to have to resist the call to the dark side -- lest they suffer the fate of Aniken Skywalker.

I have been fortunate to be around enough super big brained people to know that I don't have to keep the phone line open for the call from the people at CERN.  I like a mental challenge, but I can't quite ever recount what the higgs boson is -- let alone how to find it.  I do get a thrill from working close to super smart people and doing what I can to clear a path so the greatest minds can do the greatest things.  There is no where that next illusive sub atomic particle will be able to hide from my daughers!

Microsoft's Number 3

I remember Microsoft's 25th anniversary vividly because we were struggling to maintain the culture we wanted and Microsoft, even after a quarter of a century and over 50,000 employees, seemed to have sustained an incredible culture.

We saw this first hand because Microsoft was our customer and every day we would meet Microsofties who would make great decisions for their company.  Decisions that were driven by the truth in the data.  From time to time those decisions were not in the decision maker’s personal best interest – but the right decision was made anyway.  It was impressive, awe inspiring even.

Unfortunately, that culture of company first, we are building something great faded after that.  Some people blame Steve Ballmer, and indeed he was on the scene at the time.  In his defense, Microsoft had started bringing in big company talent and simply could not separate the talent from the big company cultural virus attached.   I am not sure anyone could have preserved the culture as the incoming tide of IBM and Walmart drowned Microsoft.

In this next decade, many great things were accomplished even with a me first, lick the cookie, don’t touch my stuff culture.  From our vantage point outside the company, it sure seemed like every year the amount of effort required to accomplish the same result increased and the fun factor was clearly suffering.  Microsoft went from the place everyone wanted to work to the place people came from.

Next year Microsoft will turn 40 and a new CEO will be at the helm.  I don’t know Satya Nadella personally, but I am encouraged by Microsoft’s selection for several reasons. 

Enterprise is the Engine:  Microsoft is amazing at selling its products and services to businesses.  Mr. Nadella knows that business.  The board must have picked him with that at least partially in mind.  I don’t know what the future holds, but the future is not the iPhone – that was yesterday’s future.  Microsoft has to build from a position of strength and it has amazingly strong relationships with businesses.

Inspired, Purpose Driven, and Meaningful:  Mr. Nadella’s first day email hit the sweet spot.  To me it said:  hey, let’s stop chasing our tails and do what we do best: make people more productive.  His language rang true.  One can feel a new brand promise is being formed and it will be true.  People and Microsoft will not be wasting their time fighting on the playground, they will be inspired to do great things.

Why Not Us?  True, this was not one of the questions in his email.  It is also true that this is the moto of another local hero, the Seahawk's Number 3, Russell Wilson.  Passed down from his father who inspired him to ask:  Why not me?  Microsoft is an awesome company with amazing people.  Great things can be expected from them.  Microsoft's third CEO could be just as inspiring as the man from the Seahawks that wears number 3.

Go Microsoft!

The Robots are Cheering for $10.10!

We have to assume it is all good intentions driving for an increase in the minimum wage.  The 1.6 million US workers currently earning the federal minimum wage of $7.25 would likely agree.  I think they should set their sights on jobs that pay even more -- like robot operator.

If the robots get to vote, they will be pushing for the increase too.  Walmart alone has installed nearly 400,000 self checkout systems in the US -- and we must assume the cost justification for those machines was done at $7.25 -- the higher the comparison cost -- the easier it is to switch to robots.

We should pay front line workers more, but increased skills should be the reason instead of increasing the minimum wage 39%.

Mr. President: You Lost Me at Bla Bla Bla

Dear Mr. President.  I voted for you, or against Sarah Palin, but either way I decided to have hope -- just like you asked.  However you slice it, it has been a bit bumpy since that day in 2008.  If I had been writing your speech tonight I would have acknowledged that.  You just cannot start the speech with a victory lap.  The facts don't support it.  Any effort to spin it -- just skewers your credibility.  Even the choir has got to be wondering.

Here are a few other reactions:

Minimum Wage:  I have run a small business and I think that like other business owners -- increasing wages by 39% ($7.25 to $10.10) will create all kinds of unintended circumstances.  Most notably, people that get paid $10.10 have different skills than those at $7.25.  The people you are trying to help by imposing this minimum wage, are going to lose their jobs to people possessing $10.10 in skills.  It may take a year or so, but the people on the lowest rungs are going to lose.

Healthcare:  Yes health care is a problem.  I hope your efforts will produce positive results.  So far, all you have done is dig a great big hole -- and if all you do is parade out the cancer and asthma victims -- you are doing us all a disservice.

Wars and the NSA:  I stated that I wanted a president that would keep us out of wars.  If I had been alive back in the day, the first Democrat I would have voted for would have been JFK.  He stood up to the military and that was not easy.  You are doing your best, but you are being out maneuvered on all fronts.  You have expanded the kill lists, failed to close Gitmo, and got humbled in Syria and Libya.  The next president is going to have to be a former general, just to clean this up.  On the NSA, no one believes that you of all people could rein those guys in.  They run the country.  Let's just hope they don't get caught with Angela's mobile number again.

Aid for the Philippines:  It is a miracle that the people of the Philippines still admire the USA.  Our aid to date for our Filipino friends in the wake of typhoon Yolanda is a miserable $86 million.  Just 27 cents for each American.  Just $78 for each of the 1.1 million people impacted.  By contrast, we give $3 Billion to Israel -- every year.  25 times as much -- every year.  How your speech writers decided to herald aid to the Philippines as an American moment is another wonder of west wing management.

The next president that runs on an outsider image is going to lose.  No one is going to fall for that head fake twice.

Let's hope we get back to serious leadership.  We want the straight scoop.  No more bla, bla, bla.

 

My New Year Wishes

Propelled by complexity and entanglements, we speed through time so fast that years go by and opportunities to enjoy meaning are missed.  I do not wish 2014 to be a year lost in that way.  Towards that end, here are the three things I want to think about most this year.

Experiences:  I want to spend time with the people I love in places both old and new.  Sharing a sunset or a meal with someone you care about is not something that should ever be put off until next year.  No matter the circumstances or the budget, experiences and the connection by which I remember them, are first on my list this year.

Learning:  My brain is the happiest when it is being stretched with new thinking and new information.  I want to surround myself with people that are using their brains to do new, positive, and productive things for the world.  Life is too short to be around people that use their brains to suck the life out of other people.

Building:  As a kid I didn't want to just throw big rocks into the river.  I wanted to pile up the rocks and balance a log and make a bridge.  I like being a builder.  There are many people who want to get in the way of constructive work, or to sit under the bridge exacting a toll each time someone passes.  Such parasites do not deserve our attention, we will push forward and build bridges anyway.  At the end of 2014 I want to look back and see that the things I built helped make the world a better place.

I have found that the people who are facing the most difficult circumstances, appreciate the new year more than those just coasting along.  Whether due to war, typhoon, or tort, too many people have a very real need for 2014 to be a better year.  

Here is to leaving 2013 and all it brought us behind!

 

Darkest Day of the Year

The good thing about the shortest day of the year is that by definition there is no shorter day.  Humans know that December 21st is the shortest day of the year in the northern hemisphere from science and from experience.  There was however a time when humans were not sure that the days would get longer again – and that would have been quite unsettling.  We fear global warming but our ancestors thought the sun could be going out!

Some 5,000 years ago, give or take, those crazy Brits erected Stonhenge for some sun related reason.  

Eddie Izzard, a favorite British cross dressing archaeologist (er, comedian) tells the story like this:

So, yeah, the stones are from 200 miles away, in Wales, so these guys in Wales were obviously carving the rocks out of the very living mountain... "Fantastic, building a henge, are we? That's a fantastic idea! That's a marvelous religion the Druids have got! Yes, got a lot of white clothing, I like that. There we go!" And they smashed out a huge stone and then they put tree trunks down to roll it along on.

"All right, walk it along, here we go, here we go."

"Help you push 'em along? It's not far, is it?"

And the Druids going,

"Heave, everyone, heave! Well done, everyone, you're doing very well! You'll love it when you see it. I've seen some of the drawings already, it's very special."

For the video, click here.

I do like to stop and think for a minute on December 21st and remind myself that it is not going to get any worse than this.  Tomorrow is a new day and there is going to be more daylight tomorrow than today.

Cool or Fool?

Some time ago I wrote a post about the Apple Brand Promise where I proposed that the magic of Steve Jobs was making his customers feel cool for buying his products.  I still think people buy Apple products because of the way it changes how others view them.  People feel cool when holding an Apple device and not because it makes them more productive or smarter and clearly not richer, but because the Apple brand promise says cool people buy Apple devices.

Cool is almost impossible to fake, and there is no formula for becoming cool.  Just ask any rock band, super model, or San Francisco restaurant owner -- cool is as impossible to predict as stock price.  

Cool is also impossible to copy.  Fake Rolex watches will never be cool.  No one is going to remember the band that tried to be like A Flock of Seagulls.

Those who have been touched by the ferry godmother of cool all know down deep that the chances of becoming cool are about the same as winning the lottery.  Feel lucky if you win, but don't start thinking it was because you deserved it.

Which brings us to Microsoft.  Microsoft makes people productive and enables them to keep more of their money in their pockets.  It is rare that one feels cool with a Microsoft product, but who cares!  I will take smart over cool any day.  Smart matters, smart is lasting, people who are smart got there on more than the luck of the draw.  The Microsoft brand promise should be associated with smart -- not cool.

I think many of us have lost track of what the Microsoft Brand Promise is.  If you know, feel free to post a reply.  

When using W8 the other day (I mostly use W7), I did not feel smart or cool!

 

 

Could This Possibly Work for Amex and HP?

“I love money. I love everything about it. I bought some pretty good stuff. Got me a $300 pair of socks. Got a fur sink. An electric dog polisher. A gasoline powered turtleneck sweater. And, of course, I bought some dumb stuff, too.”

-Steve Martin

I try to make these posts positive.  The world has enough negativity without me adding to the stinking pile.  However, not long ago I got the most unbelievably dumb direct mail piece from American Express. Not wanting to go negative, I held my tongue.  

Today, I got an equally rediculous piece from HP, and here I am -- joining the screaming hoard!  

That is right, American Express sent me a 30 inch long remote control speedboat!  To buy an equivalent item on Amazon?  $30+!  

Any company doing a direct mail campaign where the item shipped is over $30 must have over $50 invested by the time it hits my door -- particularly with the custom box, shipping...  Any company spending that kind of money per item, must have done their targetting homework... right?

WRONG!

I am already an American Express customer!  One would think that before sending this list off to the mailing house, Amex would have done a quick compare to the current customer list.  

Hmmm... maybe they were targetting current customers specifically.  After all, the name and address matches exactly to my statement.  Why would anyone spend that kind of money to reach out to their current customers?  I have no idea.  American Express must have one talented advertising agency.

According to AdAge, Ogilvy and Mather New York is the agency of record for American Express, who is the 9th largest advertiser in the country with an annual budget of over $2 Billion.  These guys must be super smart -- do you think this campaign could possibly work?

HP and BBDO - Just Keeping Up

Not to be left out, HP sent me a remote control Ferari.  Now this is a bit more modest, less that a foot long, and probably in the under $20 price range.  Also, we are an on again, off again HP customer and partner, so getting in front of us could make a difference in our purchasing habits.  Lower cost, more upside... but I still have a hard time believing that this campaign could even pay for itself.  Incidentally, HP's ad budget is only $1 Billion.

I didn't respond to either and my kids looked at the plastic crap and shrugged.

What on earth will the big spenders think of next?

 

More Fun than Ever

I started racing sailboats when I was eight years old.  All I needed to do was start, and the rest took care of itself.  I wanted to sail all of the time and I pretty much did that with the exception of a short time when I lived in Spokane -- where there was very little sailboat racing going on.

Motivation is easy when you are doing what you love to do.

Later in life I took some time off from sailboat racing and before I new it more than 10 years had gone by.  I just woke up one day and realized that I was not doing what I loved to do, so I went out and got a little boat and started learning how to race again.  Now I am having more fun than ever, even though I am really not very good anymore.  A few weekends ago, while doing our best to finish something other than last, I turned to Lindsey and said that this was the most fun I had had in a very long time.

No matter how busy you are, time continues to tick away.

(In case you are wondering, this picture is not of Lindsey and me because we don't have a picture of us sailing yet.  Soon though.)

Anyway, this kind of thing seems to be happening in other parts of my life too.  I started my company some 16 years ago and it was a blast.  It was all I could think about and the team was great and the problems were huge and we had more fun than ever.  We learned new things, did our best, and the company grew and we did too.  

Lately, I have been thinking alot about new things and how much fun they are to start.  Right now I am working on a new project with my daughter and it too is more fun than ever.  She is super smart, fun to be around and every day is a thrill.  Each day the time zips by and at the end I cannot wait for the next day to start.  

Always work with people you like to be around.

In all of my adventures there have been wonderful people that have put in tremendous effort and I owe each of them for making things possible.  They inspired me to be my best, taught me new things, and propelled me forward.  

There is no way to get there by yourself.

Let's Rein In the American Taliban

I lived in the Philippines during the height of Marcos' power, including the years where he ruled the country with the power of the military instead of the power of the people.  It is true that he did not need martial law to cause his political opponents to disappear, he had been doing that for years already, but he did need it to exceed the term limits imposed by the constitution.

It is interesting to note that the main justification for his declaration of martial law (1972-1981) was the communist rebels in the southern part of the country.  Leaders wishing to implement desperate measures manage to create desperate times for justification and communism was the villain we feared the most then.  Even though we were aware of Maros' tactics, and knew they conflicted with our values, Marcos was supported by the US government.

In 1987, U2 and Amnesty International collaborated to bring attention to the plight of the citizens of many central and south American nations who's life and liberty were under threat from lawless dictators.  The campaign honored the Mothers of the Disappeared, and was critical of the way the US government supported dictators in countries including Chile, Argentina, El Salvador, and Nicaragua that had turned on their own citizens - taking them away in the night to a fate of torture and death.  No one knows the number, but is likely that these dictators captured and killed thousands of people they did not like -- all with the endorsement of the US government, and all without basic legal process.

Today the New York Times reported that in September 2011 we joined those dictators as a country where our president kills citizens he does not like without due process.  

For what was apparently the first time since the Civil War, the United States government had carried out the deliberate killing of an American citizen as a wartime enemy and without a trial.

I fear that this article is the best possible spin we can put on our actions.  Even with the ugliest parts papered over and painted in bright friendly colors, it is a frightening story that we all hope is not the start of our descent into the horrors of Marcos and Pinochet.  

Also in the NY Times today is an editorial calling for the repeal of the military force law.  This law, passed right after 9/11 makes it easier for our president to do the things we do not believe in.  We must repeal this law and make it harder for our president to kill our citizens.

Journalist Jeremy Scahill has been working to expose these actions for several years now and just released his documentary Dirty Wars at Sundance this year.  I was lucky enough to see it and I recommend it highly.  The movie chronicles the work of Scahill and by the time the credits rolled, all of us at the screening were quite fearful that our government would kill him next.  Very scary stuff indeed.  Here is a review of the movie in The Guardian.  Dirty Wars does a very good job of investigating and documenting the work of the "American Taliban"; bearded US Special Forces teams that dispatch people on kill lists with very little regard for collateral damage.  

It was an incident in Gardez, Afghanistan that got Scahill started on the trail of the Joint Special Operations Command (JSOC), the terrifying nighttime raiders in the direct control of the White House.

 In Gardez, they interviewed survivors of that violent raid on the night of 12 February 2010. After watching his brother and his wife, his sister and his niece killed by US special forces, Mohammed Sabir was handcuffed on the ground. He watched, helpless, as the US soldiers dug the bullets out of his wife's corpse with a knife. 

The most frightening part of the movie is an interview with a member of the American Taliban (JSOC) where he says that "we have built a hell of a hammer and are out looking for nails".  Even with the scrambled face and voice it is a credible warning from within our military that the ever expanding kill lists are out of control.  We started with a kill list of 7 people right after 9/11, by the time we invaded Iraq the kill list was the 55 people on the deck of cards (I am guessing this is 52 cards, 2 jokers, and Sadam), and now the list numbers over 3,000 -- with some unknown number of Americans included.  

Have we become like those dictators we supported in the 70s and 80s who used fear to justify desperate measures?  Even though I was only ten years old at the time, I remember talking to a Filipino employee of my dad's church about the men that would appear in the middle of the night and take people away.  Marcos used the fear of communist rebels to justify many terrible human rights offenses.  Now, 40 years later, the rebels in the south are not called communists anymore but members of an Islamist group called al Queda -- the very people we are the most afraid of.  Fortunately, the Filipino people overthrew Marcos in 1986 with the people power revolution.  They have not let their leaders use fear to compromise their values and as a result their citizens are safe at night.  

I would like to be safe a night too, so let's rein in the American Taliban.  

More Drinks and Less Advertisements Please

I like movies.  All kinds.  I like watching them and talking about them and recently I have gotten into documentaries, but that is another story.  

On this the day of the Oscars however, I am thinking about how much worse the experience of actually going to the movies has gotten.  One would think that in the face of increased competition the movie studios and theaters would try harder to attract customers.  Instead they have come to the conclusion that I am going to sit there and watch half an hour of crap before the movie starts.  I don't know about other people, but I don't respond well to being force fed advertisements while strapped into an airplane seat, but have you ridden the train lately?

I don't respond well to the previews that cannot be turned off on DVDs either.  And when the movie on Netflix just starts -- without advertisements or previews -- I get a warm feeling of calm and satisfaction.

Yes we have more options than ever before and no, the movie studios are not giving me any compelling reason to go to the theater.  My house being a mess and my wanting to get out of it and go to a movie does not count as something the movie studios has done to be more competitive -- but if you give me a minute I bet I can come up with a reason my messiness is their fault.

There is one exception however.  Just about every big city now has a handful of theaters that have comfortable chairs, serve food and drinks, and charge a fortune -- but they have reserved seating, so you can hang out at the bar right up to the start of the actual movie.  That way if they are silly enough to try to force advertisements on you, there is an escape.  I really hope this trend continues and the number of movies available at this kind of theater goes up.  

Oh, and one more thing, there is a scene in Argo where the army guy at the airport picks up the phone and just dials Hollywood from Iran -- in 1979!  Come on, really!

Getting Organized for 2013

So February ends next week, making the year 1/6th over.  No time like the present to get organized for the year!  So I have changed the look and feel of this website and am putting some structure to the writing that I do.  

Here is a directory to the places that I will be posting things starting in 2013:

  • CSG Channels:  I run a company that offers marketing services to technology companies.  Accordingly, most of the posts on the jaycleon.com website have been tagged "Technology Marketing".  In 2013 you will find most of my thoughts about our services on the CSG Channels Blog.
  • New Trade Routes:  This year I started New Trade Routes to explore three focus areas including Integrated Systems, Virtual Currencies, and Vendor Relationship Managment.
  • New Trade Routes Foundation:  NTR is going to have a foundation and I am going to post most of my thinking about philanthropy there.
  • IN-Justice American Style: I find that these days just about everything I do somehow involves lawyers and our legal system.  So I am starting a new section of my web site called Injustice American Style -- where I will post thoughts about legal things.
  • My Blog: And in fact my blog will still get posts about all of the other things I write about including books, movies, politics, economics, sailing, boating and all kinds of other ramblings.

For 2012 and before you will have to wade through the jumbled mess of the blog on this site.

New Trade Routes Launched

I have been working for the past few months to create a new vehicle through which I can do the things I like to do most.  These include helping companies sell more stuff, and helping the universe by trying to make a difference.

You can read all about it here at New Trade Routes.

I still have my day job running CSG Channels, and this new project is complimentary to the work that I do there.  

New Trade Routes will enable me to be more focused in my philanthropy, and establish a way for me to do things that are not perfectly aligned with the work we do at CSG -- like helping start ups for example.

Please check it out and let me know if you have any questions.

IBM Gets It

It seems that just about every week I see something that reinforces how IBM is way out front in the customer centric-ness of big data.  Here is a great video they posted on YouTube showing what they are talking about when they say Smarter Marketing:

If you want a bit more of the IBM Smarter Marketing juice, they have a whole bunch of great content on this web site:IBM Smarter Planet: Marketing

Servants to the Old Stuff

I was recently fortunate to visit a beautiful log cabin on the Olympic peninsula.  The 100 year old structure was a great place to hide out in a nasty winter storm, and I can only imagine how much more safe it would have seemed before cars and cell phones.  While talking with the owners I was reminded of how owners of old stuff are both masters of and servants to their passion.  Masters in the sense that their name is on the title, servants in the sense that they are entrusted to preserve it for the next generation. 

So I asked them how often guests offer to buy the place and I was not surprised to learn that there has not been a single offer in over a decade.  I was not surprised because I have experienced the same thing with the Maris Pearl.  People come on board and marvel at the 68 year old machinery, and the extent to which we as its caretakers go to preserve it for the next generation.  Not a single person has ever suggested that they would like to be next in line for the responsibility.

When I tell people that old tugs are not hard to find or buy, no one ever takes the bait.  Here is a sistership of the Maris Pearl that is currently for sale in San Francisco.

Moats Walls and Protection Money

Castles had moats and walls to protect themselves from attacking enemies.  In the times of castles, precious resources were diverted from more productive uses for the building of these defenses because without them there was no point acquiring property when the bad guys could just come in and take it.  As the rule of law advanced, the need for the walls and moats decreased and eventually disappeared.   Resources were still diverted from productive uses because the rule of law was provided by the state and the state levied taxes to pay for defense.  Once the walls and the moats were extended to the borders of the state, the governance of the state became the biggest threat to property rights.  A successful state could stop the marauders at the border, but another citizen could get the blessing of the government to acquire property.  This could be on a small scale: thugs paying off the police to look the other way, or on a larger scale: Goldman Sachs draining the treasury for its own benefit.

Some communities have their own way of protecting property as we saw in The Godfather.  Once again the property owner had to divert resources (pay) for protection instead of more productive uses.  Even though the thought of the mafia seems like something quaint from the past, the dynamic is alive and well today.  Instead of tommy guns however, the current set of bandits wear suits and carry briefcases full of insurance policies and law suits.  And just as the mob mostly protected itself while putting on a good show of protecting its friends, lawyers and insurance companies protect themselves while pretending to protect their clients. 

Even though we like to think that we are safer today than back in the times of the castles, the murderous hoard is just as menacing today and the state is just as ill equipped to protect its citizens.  Having thought a fair amount about this kind of thing lately, I have come up with three potential strategies for our current times:

1)      Have Nothing to Protect:  I think this is the best strategy.  I do believe that people with nothing or very little to protect are the happiest.  In addition to the obvious negativity associated with time and energy spent on your defenses, it can be difficult to know who to trust. 

2)      Security Through Obscurity:  Just like guy said on the fishing trip about the attacking bear:  “I don’t have to outrun the bear, just my buddies!”  Applied to protecting property, the goal is to be a less attractive target than those around you.  This has one obvious weakness.  If you are attacked – you are pretty much dead.

3)      Become a Lawyer or Insurance Person:  If you can’t beat them… join ‘em.  If you are going to have property to protect, this is really the only way to do it.  It does have karmic consequences that could bring you back as a weasel or worse next time – so consider the consequences before going through door number 3.

Maybe that thing about the meek is right.  Just putting food on the table, a roof overhead, spending time with your family, and having friends you can trust – is riches enough.

Three Big Data Articles today

There are several good articles in the NY Times Sunday Business section today that serve to illustrate the coming world of Big Data.  

30% of customers opt in to driver monitoring.  This is Facebook meets car insurance.  I am amazed that this many people willingly subject themselves to this kind of monitoring.  Here is my post about how insurance companies have detached themselves from the basic concept of insurance.  In short, insurance companies are increasingly able to exit the insurance business.  They have always wanted to collect premiums, and not pay claims --- now they can do it.

Building snow skis from skier's DNA.  For $1,750 you can get custom skis made to your skiing DNA (not your biological DNA thank goodness).  It would be very interesting to know how unique the 1,000 pairs of skis this guy made last year are.  I would not be surprised if they all boil down to a dozen or less basic designs.  This kind of short run (run of 1 in this case) manufacturing brings to light IP that is actually protectable - the design process and the distribution of actual designs.  Very interesting.

Dr. Langer's Lab at MIT succeeds at tech transfer.  This one is a bit more of a stretch, but any new medical product involves a mountain of testing data and data proficiency and the cross over from one product to the next is indeed changing very fast due to better data management techniques.

Happy reading.

Good for Ford, Bad for Microsoft

When the rental car web site says Ford Taurus or equivalent I just groan.  Anyone who has done any traveling at all knows the feeling.  Just as fun as finding out your hotel room is next to the elevator winch room, or that your toothpaste blew up in your bag.  

Ford has been making a big push into the tech business.  Advertising on all of the geek sites and pulling out all of the stops at CES.  The revival of the Mustang has been well executed too.  I have rented a few Mustang convertibles while on vacation and really loved them.

Getting your product in front of potential new customers in a real life trial is risky because it produces both potential new customers but if the product is not well matched to the customer, it can easily eliminate potential customers.

In the last two weeks I have been dealt the Taurus card twice and I have to say they have been great.  What a surprise!  Stylish, well put together, and fun to drive.  The rental introduction certainly worked for me with Ford.

Not so lucky with Microsoft and Sync.  I was eager to try out Sync and it is a disaster.  I got it to connect to my phone by bluetooth, but it would sometimes work and other times not work.  The user interface is not intuitive and any of the voice activation stuff will require half a day spent with the manual.  

This is just one more situation where Microsoft shows up on the consumer radar as a company that just cannot make products that work -- let alone that are fashionable.  Lucky for Ford, I have not found other auto computer systems to be all that easy to use either.  So maybe Microsoft Sync will not prevent people from buying Fords.  But Microsoft Sync will turn people off to other Microsoft products.