The mainstream media, lead by the venerable brand of the New York Times, and new media are all abuzz about a bad person on the Internet. There have always been bad people on the Internet, and Borker is hardly the worst. There are bad people in the offline world too. This is not news.
The most disappointing thing in all of this is that the editor at the NY Times did not do what an editor should have done and said:
If you only have one person to site, it is not fair to draw the generalization that Google's search results can be gamed by bad people inflaming customers with their bad behavior.
OR
You cannot do a story about Google if you do not have a response from Google. The whole article is about Google.
I hope the next time the New York Times gets a story like this the editor stops it and tells the reporter to go get a job in the tabloids.
I have not put links in this story on purpose. If you have somehow missed this whole episode, consider yourself lucky.