JCL Blog

Book Review: You are not a Gadget by Jaron Lanier

Rant, Rant, Rant, Definitions, Octopus. It is an unual pattern for a book, but I absolutely recommend "You are not a Gadget" for anyone who thinks about technology and its impact on our lives. I have heard some critics say that this book answers a non-problem. Well, some time ago the problems we face today were not as obvious as they are now.  We are lucky to have people like Jaron Lanier to shine a light on issues we are creating for ourselves.  This book has caused quite a stir and many great reviews have been written (see links below).  Here is what I got out of it:

The Rants:  There is no question that the first half of the book is quite a rant against the way we are subjugating ourselves to machines.  It may go on a little long, but it is absolutely necessary.  An issue must first be described before it can be addressed.  In short he points out that computers are far from, and never will be, human.  The notion of artificial intelligence and more importantly our attraction to it is a threat to humans reaching their potential.  He gives many good examples and none of the companies in the web 2.0 world are spared.  You can try to argue against this idea, but right in the middle someone will pass by you speaking into their iPhone in the only idiotic sounding language that the Google voice to text machine can understand, and you will see the point.  We are willingly reducing ourselves to a composition that the much inferior computers can relate to. 

Definitions:  Lanier then gets into some definitions.  Despite the validity of the rants, I was pretty glad when we arrived at this part of the book.  Computationalism is defined as: "...the world can be understood as a computational process, with people as a subprocess."  Logical Positivism: "is the idea that a sentence or another fragment -- something you can put in a computer file -- means something in a freestanding way that doesn't require invoking the subjectivity of a human reader."  Realism: "...humans, considered as information systems, weren't designed yesterday, and are not the abstract playthings of some higher being, such as a web 2.0 programmer in the sky.  My take away:  The last one is the authors recommendation to not get sucked in.  Since we have to elect to become subservient to the machines -- we should have the the power to avoid it.  Thus the reason for the rants -- because unless we see the problem we are unlikely to wish to avoid it.

Octopus:  Lanier then goes on to talk about how our brain interacts with odors, how that differs from sight and sound, and how it will be a long time before computers can smell.  Then on to finches and how they sing alot more once they achieve assured mating, and a bit on how language interacts with the brain.  This leads to a discussion of Neoteny: the extent to which a species can survive from birth -- essentially 100% nature, or conversely must rely on learned behaviors after birth -- nature plus nurture.  OK, so on to the Octopus.  Here the author describes the incredible capabilities of an octopus to conceal itself by such elaborate camouflage where its entire skin is a canvas painted with great detail to match its highly complex surroundings.   All of this is accomplished by the brain of the octopus understanding its surroundings and then somehow conveying the image to its "display" surface in a blink.  Even more amazing when you consider that the octopus is 100% nature -- not learning anything from mom after birth.  Just try that you web 2.0 developers!

Overall I am taken by Jaron Lanier.  He is a good writer, knows volumes about a wide variety of subjects in a true renaissance way.  I was lucky enough to hear him speak in person and I would recommend that as well.  We are fortunate to be reading his book at a time when computing has not yet advanced to the point where it is even harder to perceive the problem.  Sure it seems ridiculous now to allow ourselves to be defined by Facebook, but a few Moore's law cycles from now we may find we have met the machine halfway -- and that would be a shame.  One last quote:  "At the end of the road of the pursuit of technological sophistication appears to lie a playhouse in which humankind regresses to nursery school."  Let's at least resist the urge to go there.

Other reviews I recommend:

Slate

Wall Street Journal

New York Post

New York Times

To buy the book on Amazon

Book Review: Moneyball by Michael Lewis

Micheal Lewis continues to be one of my favorite non fiction authors. His book Moneyball is not new (2004) but I just got around to reading it. A film based on the book starring Brad Pitt got sidelined in mid last year and aparently the producer is looking for ways to cut the budget. Funny thing, because the book is all about how the Oakland A's general manager, Billy Beane, did more with less money than anyone else -- so maybe Columbia Pictures should call him!

There are too many great stories in the book to recount and the creativity and new thinking they applied to baseball can clearly be instructional for business. Here are my take aways:

  • New Ideas Can Work: Baseball has been around for a long time and has tradition and momentum enough to stop even the most persistent innovator. If these guys could change the thinking in baseball, the sky is the limit for people that want to innovate in business.
  • New Blood: Billy Beane brought in people from the outside. The less experience they had in Baseball the better.
  • Measure Everything: Even if you don't know what you are going to do with the numbers. Question all of the existing numbers and figure out new ways to collect data on activities.
  • Don't be Rational: Eventually the outsiders figured out how to reverse engineer runs. They tinkered and tinkered until they got a formula that they thought would work and then they applied it to the past to test it. They were able to suspend their own rational thinking long enough to try things that on the surface just did not make sense.
  • Don't Let the Facts Turn Into Excuses: The A's knew they had no money, if you can call a $40 Million payroll no money, and they got over it and moved on to finding solutions. So at the same time they faced the facts (constrained budget), they were not willing to use the facts to lower their expectations of themselves.

Here are some other reviews:

Forbes 

NY Times 

Here is a link to the book on Amazon.

Book Review: Free by Chris Anderson

There are so many great books on my reading list that moving Chris Anderson's "Free" to the top was not something I was all that excited about. In the tech marketing business it is hard to go a week without someone referencing his book however, so to the top it went. I really liked "The Long Tail" and therefore had no justifiable reason to read it begrudgingly. Turns out it is quite good.

I do not ordinarily read with a pen or pencil in my hand. I used to underline things but found I never went back and used the markings so why bother. About 30 pages into Free I found I had 10 pages dog eared and got out my pencil. Just about every page in the book now has a note on it. The book is very well researched, easy to read, and full of great quotes I will want to find easily. The exercise of reading Free also added half a dozen other books to my reading list.

No small part of my reluctance to read the thing was based in the thought that I already knew what he was going to say. Free drives traffic, traffic is value, value converts to dollars some other way...example, example, example, done. While the book does follow this framework, it is much more interesting than that. I had heard many other arguments that the new currencies of attention and reputation were more valuable than dollars, but this book makes the idea pop and then locks it in with solid facts and a convincing cast of supporters.

The author tackles the critics head on and even devotes a chapter to a list of many arguments against the idea of Free and then crisply refutes them one by one. Now there is a limit of course. I am pretty sure I know what would happen should I call up the IRS and suggest that living in this country should be free.

Clearly everything cannot be free, but Chris Anderson does a good job of articulating why some businesses are better off adopting the model.

The two current high profile tests of this idea: Rupert Murdoch against Google, and the New York Times 2011 pay wall decision, happened after the publishing date; and both the NY Times and the WSJ are cited numerous times. These new developments do not take away from the book, and somehow even make the reading seem even more relevant.

Here are some other very good reviews. All of them come in on the too good to be true side. I will post a rebuttal at some later date because I am in the middle of a couple of other contra argument books and I want to give both sides equal time before I conclude anything dramatic.

The New Yorker

NY Times Book Review

Washington Post

Here is a link to the book on Amazon.

Book Review: Home Game by Michael Lewis

I have liked Michael Lewis ever since Liar's Poker, and he did not disappoint in the New New Thing either. Moneyball is still on my list. I just finished "Home Game" and it was great. It is an easy one or two night read as long as you don't stop too often and read passages to your spouse like I found myself doing.

The opening story set at a resort pool in Bermuda was so hilarious that we (unintentionally) woke up the kids even though we were trying to keep a lid on it. I admire writers who can tell the funny stories and also just lay out the unflattering stuff too.

Micheal Lewis has quite a talent. I am so glad he did not get sucked into wall street all those years ago.

Here is a link to the book on Amazon

Book Review: Work Hard. Be Nice. by Jay Mathews

This lively and easy read about two Teach for America teachers who go way beyond their two year commitment and well above the call of duty to change lives is an inspiration for anyone who has been exposed to public schools in the US. The stories about overcoming amazing resistance by students, parents, other teachers, and administrators to give kids a chance of success are a delight to read and at the same time a reminder of how daunting the job of education reform is.

Their creation, the Knowledge is Power Program (KIPP), is a combination of teaching methods, parent involvement, longer school hours and calendar, and incredible passion by the teachers. Some of their ideas are cool, but the passion part really impacted me. These guys really put themselves into their work -- absolutely immersed. Yes they are smart, but the 24 X 7 commitment to success and refusal to accept failure is what I think made the difference.

Now over 20,000 kids are enrolled in KIPP schools across the country.

Bill Gates posted a great review of this book on Monday.

Here is a link to the book on Amazon

Book Review: Too Big to Fail by Andrew Ross Sorkin

It took a while but I finally finished Too Big to Fail. This is a big book about the 2008 financial melt down and bankruptcy of Lehman Brothers.  The author does an amazing job of taking us through events in 2008 that we have already heard so much about. He makes the book work by recreating the conversations between the players in such a lifelike way that you feel you are there. Sure he did a great deal of research -- but part of me has to think there was a fair amount of artistic license taken. Even so I highly recommend the book and I have a much better understanding of our financial system and these events from reading it.
Key take aways:
  • When you hear "That will never happen" -- look out! Ten years earlier the geniuses at Long Term Capital Management were saying that about interest rates, and this time it was real estate. Who knows what it will be next time, but when the markets start to think that naturally occurring cycles are no longer occurring naturally -- go to cash fast.
  • Henry Paulson is not as bad a guy as I thought. The then Treasury Secretary was on the top of my list of corrupt people before reading the book and by the end I came to the conclusion that he was not such a bad guy. Even so we would be fools to think his bias towards Goldman Sachs was completely neutralized -- clearly his being there helped that firm.
  • Goldman Sachs is a truly remarkable firm -- not so much remarkable as in good but remarkably good at what they do. And what they do is take care of themselves. Their tradition of sending their retired leaders to Washington is pretty smart. They were also smart enough to see the water draining out of the system and made repeated significant efforts to protect themselves -- both by using their influence and raising mountains of capital.
  • Street fighters like Dick Fuld of Lehman Brothers are not well equipped to make it through a catastrophe like this credit crisis. His major weakness was his long string of successes fighting against everyone and prevailing. It left him with no friends and no way to see the truth in what was happening.
  • The people in the government are at a distinct disadvantage. The smartest ones have ties to their former firms so they can't really be trusted to look out for the public and the ones without wall street experience don't really know what is going on.
Here are some other reviews of the book.
In the end the point of the title comes out. The only way we are going to solve the many problems of our financial industry is to figure out how to make sure no one is Too Big to Fail. The author does not address that in the book.
Another good book in this vein is When Genius Failed.

Book Review: Googled by Ken Auletta

A hastily written but fact filled book about the disruption Google is enabling in the media industry. The author takes full advantage of his deep connections in the media business and the people cited in the book would make quite a rolodex. Published in 2009 it covers through the fall of 2009 with pretty good depth of both the challenges Google presents to its competitors and the challenges Google faces itself. As anyone would do on Monday morning, the author has a habit of making decisions in the past seem obviously brilliant or not so -- when in fact they must have been more complicated at the time.

Key take aways:
  • The main groups impacted by Google are the big ad agencies, content providers from newspapers to movie makers, platform owners from Microsoft to Amazon to eBay, and just emerging -- the carriers. 
  • Google considers itself the most customer focussed company on the planet and considers its customers to be the web user - not the advertiser. Google will lose the trust of the customer if it ever reverses these relationships. 
  • Google has 150 products and only one makes it any money. 
  • Google thinks YouTube is its next big thing. 
  • Google is inspired by the inefficiency of the sales process and believes that through better process engineering it can lower or eliminate the inefficiency of sales. It wants to be the salesforce for any large industry.  

Links to other pretty good reviews of this book:


I think it is worth the time to read it.  The line that sticks with me is turning analog dollars into digital dimes.  You can find the book on Amazon.com by clicking this link.