Craig Newmark is a Good Guy

The face of Craig Newmark, the founder of Craig's List, is posted on dartboards in many newspaper publishers offices, right next to the down and to the right revenue chart.  Very few newspaper publishers know what to do about the loss of classified advertising revenue.  What they know is that Craig's little company has an up and to the right revenue chart.  Somehow those publishers think that by blowing up Craig their problems will be solved.  

Every unhappy under-performing business needs someone to vilify.  It sure is easier than looking in the mirror to find the problem.

The newspapers efforts to paint Craig Newmark as a pornographer surely emphasize that delusional people have a hard time understanding the extent of their delusion.  We advertise on Craig's list for job postings.  Craig's list is much more effective, and we pay $75 for an add that used to cost us over $600 in the newspaper.  

I know that Craig Newmark is a good person and the service he provides works.  I cannot imagine this ploy accomplishing anything for the newspaper publishers.  If anything it will serve to remind us that it is dangerous to be associated with an industry in decline, particularly one without leadership or good ideas.   

Everyone Wants to be in Sales

It seems like everyone wants to be in sales these days.  The twist is the new entrants want to be in sales -- without salespeople.  I spend good deal of time thinking about this because my company is an outsourced provider of sales and marketing services.

In the past decade many web based services have forever changed the way that customers interact with the makers of the products and services they buy.  And those interactions are being done more often than ever without the participation of a salesperson.

Travel:  Web services like Priceline, Expedia, Hotels, and Kayak have been cutting the travel agent out of the travel business for over a decade now.  Some of these services have real people in call centers somewhere, but I rarely talk with them and I suspect you don't either.  

Specialty: You can buy just about anything from Amazon, eBay, iTunes, and Craig's List without ever encountering a salesperson.

Advertising: Google is working hard to position itself as the salesperson for everything, but for now they are mostly disrupting the sale of advertising.  Google leads the market for advertising on the web through its AdWords and AdSense programs in a largely self service model.

Homes:  Zillow has not completely blown up the realtors yet, but it may not be long.  

Cars:  The great recession has caused the car manufacturers to dramatically reduce the number of car dealerships.  And car dealerships were mostly full of salespeople.  Car buying may be the next thing we do without the aid of salespeople.

Everything Else:  Last week a the latest digital personal assistant, Siri, was launched.  Yes I know, the Newton never panned out for Apple, and the world (and a box in my garage) is filled with failed PDAs, but if this one gets over the top, it aims to be the salesperson of everything from taxis to concert tickets.  All of this done without any actual salespeople.

All of the human salespeople better do something!