JCL Blog

Get Results by Adjusting and Learning and Never Giving Up

This is the first in a series of posts resulting from work we have been doing at CSG to better understand why our clients value our services.  Sure it sounds like self promotion -- it is!  Either way, we have found this bit of introspection quite interesting and we hope you do too.


Reason #1:  We Get Results

We work side by side with our clients to design marketing campaigns that work and then put our money on the line when we carry them out.  Sure, everyone says that – but we are different in three distinct ways:

We Adjust, Adjust, and Adjust Some More

Sales and marketing are inexact sciences and particularly in the technology industry exist in an ever changing environment.   Only rarely do things go according to the plan.  We measure everything and adjust – sometimes every day.  We have 15 years of campaigns to benchmark against – so we know before anyone else if things are in need of adjustments. 

Even the campaign that worked beautifully last quarter may not work this quarter.  We go in with our eyes open and stay flexible.

The next time you hear: “We executed perfectly, but the plan was never going to work.”  I suggest you look at what adjustments were made.

We Listen and Learn

Customers and partners often give the feedback we need to deliver results.  It is critical to listen to them and learn faster than anyone else. 

We Never Give Up

Marketing budgets are not bottomless and we are always thinking of the burn rate as it compares to measurable results.  In this environment it is easier to think of the campaigns to cut than the new campaigns to try.  No one ever increased sales by reducing sales and marketing investment however.  We keep trying and of course – never give up!

So if you are looking for an experienced partner to help you achieve increased revenues through your channel partner programs – switch to CSG.