Search this Site
Index of Posts
37 Signals Accenture Acer ACS Adobe Advertising Airbus Al Gore Alaska Airlines All Things Digital Amazon Americas Cup Amway Andrew Mason AOL Apple Asus Audio Books Australia Autodesk Avatar AWS Bank of America Baptie Barack Obama Ben Horowitz BestBuy Bill Gates Blackwater Blog Brad Feld Bradley Manning Broadband Business Insider Businessweek Buzz Caste System CEO Channel Insider Channel Marketing Charlie Rose Chase China Chris Anderson Cisco Citi Group ClaimID Clay Shirky Clive Thompson Cloud Computing Cnet Comcast Comdex Compaq CompTIA Computer Operator Consumer Electronics Context Convergence Copernic Cost CraigsList Cranky Geeks Creative Destruction CSG CyberCrime Daniel Ellsberg Danny Sullivan Darren Huston Data Portability Dave Winer David Brooks David Letterman Deflation Dell Deloitte Delta Airlines DemandProgress.org Diaspora Digg Direct TV Disney Droid X Dropbox EarthPoint Ebay Economic Development Economies of Scale Economist EDS Edwin Land email Emerald City Rotary Enterprise Eric Schmidt Ericsson Escape from Las Vegas Euro RSCG Events Evernote Everything Channel Expedia FAA Facebook Fall of Giants Fax Machine FCC FFacebook Ford Foreign Affairs Fortune Fox News Fred Wilson Free Future in Review Game Change Gartner Gas Prices Gatekeeper Gates GBill Gates GDP GE General Electric George Lucas Gnip GoDaddy Goldman Sachs Google Google App Engine Google Maps Google+ Government Groupon Halperin Happiness Harvey Mackay Healthcare Heilemann Hemingway Hollywood Horsemen Hotels.com Hotmail HP HTC IBM Immigration India inflation Ingram Micro Instagram Intel Internet Week Intuit IOR iPad iPhone iPod Touch IQPC Ira Glass Iraq iTunes Jajah Jaron Lanier Jason Fried Jay C Leon Jay Rosen JC Penney Jeep Jeff Jarvis Jimmy Wales John Dvorak John Edwards John Mayer Johnny Depp Julian Assange Kayak.com Keith Richards Ken Follett Kevin Turner Kinect KIPP KPI Labor Unions Larry McMurtry Leadership League of Education Voters Lehman Brothers Lenovo Leo Laporte LeWeb LG Lists Liu Xaiobo Live Loyalty Programs LTE Malcolm Gladwell Malcom McLean Marc Levinson March Madness Maris Pearl Mark Hurd Mark Zuckerberg MarketWatch Matt Cutts McAfee McDonalds Measurements Michael Lewis Michael Mandelbaum Michael Moore Microsoft MMicrosoft Monaco Media Forum Moneyball Mortgage Motorola Movember MS Azure Natural Monopoly NCAA Tournament Neal Stephenson Net Neutrality Netflix Network Effect New Trade Routes New York City New York Times Nobel Prize North Korea Novell NY Review of Books NY Times NYSE Office 365 Om Malik On The Media One Question Open Book OpenStack Oracle Osama bin Laden Outcome Outlook 2010 Panasonic Pareto Paul Krugman PBS PC Magazine Perot Systems Pew Pharmaceutical; Military; Wall Street Philippines Phone.com Photo Sharing Picasa Piracy Podcasts Polaroid Predictions Priceline Privacy ProPublica Public Speaking Quality Quants Race to the Top Rahm Emanuel Ray Ozzie Rebooting the News RetroDex Ric Merrifield RingRevenue Robert Rubin Robert Scoble Sailing Sales Process Engineering Salesforce.com Sam Palmisano SAP Sarah Palin Savings Rate Schumpeter Scientific Method Scott Patterson Search Sears Sebastian Rupley SEC Security Sharepoint ShowNotes Shutterfly Signage Simon Sinek Siri Skype Small Business Server SMB SMB Nation Smothers Brothers Soccer Social Media Socialtext South Korea Spray and Pray Squarespace Stand for Children Starbucks Steve Ballmer Steve Jobs Superbowl SWOT SXSW Synnex Tech Data TechCrunch techflash TED Telephone Tesla The Advertising Show The Big Short The Box This American Life Thomas Friedman Time Tina Fey Toshiba Trade Deficit Transparency Trends Trust TSA Tungle.me Twilio Twin Towers TWIT Twitter U of W Umair Hague Uncanny Valley Unemployment UPCon2010 US Bank Vacation Value Vic Maui Video Conference Virtualization VMware Vodburner voicemail Waiting for Superman Wall Street Wall Street Journal Walmart Walter Isaacson Washington State Waste Wave Systems WIFI WikiLeaks Wikipedia Wildfire Wimbledon Wired World Cup WPC10 Writing wwpc2010 X1 Xbox 360 Xerox Zappos.com Zillow Zynga
Search This Site

My Other Links
Sites I Like
Index of Posts
« Golden Age of the Internet (ending now?) | Main | Time Flies and So Does Life »
Sunday
Jun122011

Book Review: Social Animal by David Brooks

I like David Brooks when he appears on the News Hour every week with Jim Lehrer and Mark Shields.  He regularly delivers insights I would not have on my own and in a way that is kind and even handed.  I also enjoy reading his column in the NY Times.  He has a writing style that draws me in and delivers a payload of quality analysis.

Somehow all of the things I like about David Brooks just don't make it into his books.  I thought the idea for his 2007 book, Bobos in Paradise, was great:  to describe the elites of the generation after the yuppies in a way that the generation before the yuppies would understand.  Unfortunately the satirical tone was thick enough that I just could not make it all of the way through.

I thought I would give him another try and recently read Social Animal.  Contrary to many of the not so flattering reviews, I did find it interesting and well presented.  My divergent opionion from that of the reviews in the NY Times, Forbes, and Salon, could be the result of my thinking of the book as an innovative way to present the mountains of research done for the book so that the reader could grasp the ideas.  As a work of non-fiction, the narrative of the two invented characters is much more bearable.

Here are the main themes I want to remember from the book:

 

  • There is plenty of research supporting the idea that there is something in between nature and nurture -- that in early life, the brain is being wired in a way that later will seem like hardwiring (nature), but in fact came from the environment (nurture).
  • The 90 percent of the brain that we don't use, as the saying goes, could be in charge of the show.
  • The crowning American achievement is upward social mobility -- and we have no idea how we achieve it.
  • Our culture has no idea what happiness is.

 

I still like David Brooks and I am glad I read the book.  It did give me some insights I would not have had otherwise.  It was a little sterile, so if you are looking for a real life counterbalance, here is my review of Life, Keith Richards autobiography.  I highly recommend it.

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>