Cool Car, Cool Idea

The new Tesla all electric sedan is not going to be out for over a year but that has not slowed down the Tesla PR machine.  Yesterday they did a joint announcement with Autodesk, the maker of Autocad computer aided design software about the new Model S going on display at Autodesk in San Francisco.  

This is a great example of using partnerships, in this case a vendor, to promote products.  Both Tesla Motors and Autodesk win and there is very little cost for either company.  Cool.