The Wall Street Journal reported today that the Hollywood studios are considering releasing movies to home viewers as early as 30 days after their theater release instead of the customary four months.
This is very likely a good step forward for an industry that has struggled to address the changing nature of its market.
This is very unlikely to be a good thing for the owners of the movie theaters. These partners of the studios could suffer a significant drop in their business volume at the same time that the studios could gain an increase.
So should the studios do it? What would happen to the movie industry if a whole bunch of movie theaters go out of business?