JCL Blog

The Media Spotlight Eludes the Enterprise

Even people immersed in enterprise computing would rather follow the latest product announcement by Apple or Facebook than the latest news about Network Attached Storage, or Business Intelligence Software.

You might be thinking that those business IT people probably have their own media outlets to follow and we just don't see them.  After all, we don't see news about the sewage treatment industry either but we know it is there.

I would think CIO magazine would be the place that the enterprise types hang out.  Top story today?  Windows Phone 7 and Verizon gets the iPhone.

According to Gartner the 2010 worldwide IT spending by the Enterprise will be $2.4 trillion of an overall market of $3.4 trillion.   Those of you doing the math know this makes the enterprise 72% of all IT spending.  Add into this the fact that many of the consumer tech companies like Google and Facebook are really paid in advertising dollars -- and we can't help but conclude that the technology industry is clearly dominated by the budgets of businesses.

So why no coverage?

According to Wikipiedia, Business Intelligence is computer based techniques used in spotting, digging out, and analyzing business data....often aimed to support better business decision making.  According to Gartner, the German firm SAP is the leader in the Business Intelligence market with 22.4 percent share.

This stuff is just not interesting.  No wonder we all just want to talk about the movie about Zuckerberg.

We have to figure out how to make enterprise computing interesting.